Rachel Ertman
I produce brand moments that connect ideas to execution.
My work sits at the intersection of creative, strategy, and production, where I help bring campaigns to life across multiple touchpoints. I focus on making complex projects feel seamless, aligning teams, and ensuring every detail supports the bigger experience.
Experience
Workflow & Systems
I build and streamline workflows that support large-scale campaign execution. I’ve centralized communication and project intake through Airtable, created data hubs to track progress and surface insights, and used dashboards to turn performance data into actionable decisions.
Production & Execution
I lead end-to-end production of campaigns and brand moments, bringing creative ideas to life across digital touchpoints. I manage timelines, cross-functional teams, and stakeholders to ensure seamless execution from concept through live execution.
Leadership
I guide teams through complex projects by setting clear direction, managing workflows, and supporting execution at every stage. I encourage collaboration, problem-solving, and accountability to deliver high-quality work under tight timelines.